Beauty & Wellness
Appointment-driven studios where the calendar, deposits and rebooking decide the month.
- Spa
- Massage
- Med spa
- Facial studio
- +7 more
3 flagship demos
A nonprofit for local service businesses
A helping hand for the business you built.
Good websites and business tools are usually priced for big companies. We're a nonprofit that builds websites, online booking, customer management, automation and AI tools for local service businesses, to help yours thrive and grow.
Eleven working demos you can click through. The businesses are fictional; the booking, portals and dashboards are real software.
Saturday overview
Serenity House Spa
Appointments today
14
9 booked online
Revenue today
$1,860
Deposits included
Appointments this week
Mon to Sun
Booking confirmed
Email and text sent to Jordan
- Treatment
- Deep Tissue Massage
- When
- Sat 2:30 PM, 90 min
- Therapist
- Mara Quinlan
- Deposit paid
- $48.75
Text messageFriday, 2:30 PM
Reminder from Serenity House Spa: Deep Tissue Massage (90 min) with Mara tomorrow at 2:30 PM. Need to change it? serenityhousespa.example/portal
Sent automatically, 24 hours before
In 30 seconds
See what we build, and how well it works.
Websites in each business's own brand, the system behind them, and AI that turns a customer's message into a real request.
Who it's for
Built for businesses that run on customers, appointments and leads.
Businesses in the same category share a way of working. The system starts from that pattern and is then set up around the individual business.
Healthcare
Practices that need clean appointment requests, new patient intake and fewer phone calls.
- Dental
- Orthodontist
- Chiropractor
- Physical therapy
- +3 more
1 flagship demo
Home Services
Lead-driven contractors that win on response time, clear estimates and organized jobs.
- HVAC
- Plumbing
- Electrical
- Roofing
- +10 more
2 flagship demos
Recurring Services
Route-based businesses that live on instant quotes and visits that repeat on schedule.
- Cleaning
- Commercial cleaning
- Carpet cleaning
- Pressure washing
- +4 more
1 flagship demo
Automotive
Shops and mobile crews where price depends on the vehicle and the day depends on the route.
- Auto detailing
- Mobile detailing
- Ceramic coating
- PPF
- +3 more
1 flagship demo
Fitness
Studios that sell memberships and class packs, and need capacity, waitlists and attendance.
- Personal trainer
- Gym
- Pilates
- Yoga
- +4 more
1 flagship demo
Pet Services
Businesses where the customer owns the account and the pet is the one being served.
- Dog grooming
- Pet boarding
- Dog daycare
- Dog walking
- +3 more
1 flagship demo
Food & Hospitality
Restaurants, food and hospitality businesses that run on reservations, menus, event inquiries and quotes.
- Restaurant
- Catering
- Bakery
- Private chef
- +3 more
1 flagship demo
Run a firm, a studio or a school?
These categories have no demo of their own. The closest demos already run the workflows they depend on.
- Professional Services
- Creative & Events
- Education
See the closest demos
The business problem
When you're booked solid, the phone is the weak spot.
Customers slip through the gaps: calls that come in during an appointment, bookings written on paper, reminders nobody has time to send.
Before
Everything runs through the owner
- A customer calls to book.
- You're busy with another client and the call goes to voicemail.
- When you call back, the appointment is written down by hand.
- No reminder goes out the day before.
- The customer forgets, and the slot sits empty.
- Nobody follows up afterward or asks for a review.
After
The system handles the routine
- The customer books online, at any hour, from their phone.
- The system confirms the booking right away.
- A reminder is sent automatically before the visit.
- A follow-up and a review request go out after it.
- You see bookings, customers and payments in one dashboard.
Flagship demos
Eleven working systems, each built for a different kind of business.
Every business here is fictional. Each one shows a complete system: its website, the main customer flow, a customer portal, the admin dashboard and an AI assistant.
Serenity House Spa, Day spa demo
Unhurried massage and skin rituals in the heart of the old town.
Day spaBeauty & Wellness
Online booking with therapist choice, add-ons and deposits, plus packages, memberships and a client portal.
- Memberships
- Packages
- Online booking
Primary flow: Book an appointment
Live demoLuna Aesthetics, Medical aesthetics studio demo
Considered aesthetic care, planned with you.
Medical aesthetics studioBeauty & Wellness
A consultation-first funnel: treatment education, provider choice, consult booking, lead follow-up and treatment plans.
- Intake forms
- Lead management
- Memberships
Primary flow: Book a consultation
Live demoThe Gentleman's Club, Barbershop demo
Sharp cuts, hot towels and a chair that's waiting for you.
BarbershopBeauty & Wellness
Barber-first booking with deposits, memberships, loyalty points, client history and no-show tracking.
- Memberships
- Loyalty
- Online booking
Primary flow: Book a chair
Live demoBrightSmile Dental Studio, Dental practice demo
Gentle, modern dentistry for the whole family.
Dental practiceHealthcare
Appointment requests, new patient intake with insurance details, dentist profiles, FAQs and a front desk dashboard.
- Intake forms
- Online booking
- AI assistant
Primary flow: Request an appointment
Live demoNorthStar HVAC, Heating and cooling contractor demo
Heating and cooling done right, the first time.
Heating and cooling contractorHome Services
Service requests with photos and urgency, a job pipeline from new lead to invoiced, technician assignment and AI lead qualification.
- Quotes and estimates
- Lead management
- Dispatch and routing
Primary flow: Request Service
Live demoPureHome Cleaning, Residential cleaning company demo
A spotless home, on your schedule.
Residential cleaning companyRecurring Services
An instant quote calculator with rule-based pricing, recurring service setup, properties, cleaner schedules and revenue.
- Quotes and estimates
- Recurring service
- Online booking
Primary flow: Get an instant quote
Live demoApex Mobile Detailing, Mobile auto detailing demo
Showroom finish, delivered to your driveway.
Mobile auto detailingAutomotive
Dynamic pricing by vehicle and package, address-based booking, a job map and an AI route assistant for the day.
- Quotes and estimates
- Vehicles
- Dispatch and routing
Primary flow: Build your detail
Live demoPaw & Polish, Pet grooming salon demo
Gentle grooming for dogs and cats who deserve the good shampoo.
Pet grooming salonPet Services
Customers with multiple pets, detailed pet profiles, pet-first booking with groomer choice and grooming history.
- Pet profiles
- Online booking
- AI assistant
Primary flow: Book a groom
Live demoForma Pilates, Reformer pilates studio demo
Strong, precise, reformer pilates.
Reformer pilates studioFitness
Class schedule with capacity limits, waitlists, memberships and class packs, cancellations and attendance.
- Class scheduling
- Memberships
- Packages
Primary flow: Book a class
Live demoOak & Stone Remodeling, Design-build remodeling contractor demo
Kitchens, baths and whole homes, built with care.
Design-build remodeling contractorHome Services
Lead generation for high-ticket projects: project gallery, a detailed estimate request and a pipeline to completed project.
- Quotes and estimates
- Lead management
- Jobs
Primary flow: Request an estimate
Live demoOsteria Lume, Neighborhood restaurant demo
Handmade pasta, a wood-fired oven and a seat at the table on Ropewalk Lane.
Neighborhood restaurantFood & Hospitality
Table reservations with live table availability, deposits for large parties and the chef's counter, a catering quote calculator and a private events pipeline.
- Quotes and estimates
- Lead management
- Online booking
Primary flow: Reserve a table
Live demo
Platform
One platform, configured for each business.
Every demo runs on the same modules. What changes from one business to the next is the configuration: which modules are on, the services and rules, and the brand.
- WebsiteBrand, services and prices, fast and SEO-ready
- BookingLive availability for services, staff and classes
- CRMLeads and a pipeline from inquiry to paid
- CustomersProfiles, history, notes and preferences
- StaffSchedules, skills and who does what
- ServicesDurations, prices, add-ons and packages
- SchedulingHours, buffers, capacity and routes
Business core
One set of rules behind every screen
Services, staff, hours, prices and policies live in one place. The website, booking flow, portal and dashboard all read the same rules, so they never disagree.
- Services
- Staff
- Hours
- Prices
- Policies
- Customers
- PaymentsDeposits, invoices, refunds and balances
- NotificationsConfirmations, reminders and follow-ups
- ReviewsRequests after visits and drafted replies
- AnalyticsRevenue, bookings, conversion, utilization
- AIAnswers and starts bookings from live data
- Admin DashboardOne place to run the day
Same platform, two very different businesses
A day spa books by therapist and sells packages. An HVAC contractor takes service requests and moves jobs through a pipeline. The switches on each card come straight from that demo's settings.
Serenity House SpaDay spaDemo
- Customers start with
- Book an appointment
- Portal
- Client portal
- Assistant
- AI receptionist
- Brand colors
- Its own palette
Modules
- Online booking: on
- Packages: on
- Memberships: on
- Gift cards: on
- Lead management: off
- Quotes and estimates: off
- Sales pipeline: off
- Dispatch and routing: off
- Customer portal: on
- AI assistant: on
NorthStar HVACHeating and cooling contractorDemo
- Customers start with
- Request Service
- Portal
- Customer portal
- Assistant
- AI lead qualification
- Brand colors
- Its own palette
Modules
- Online booking: off
- Packages: off
- Memberships: off
- Gift cards: off
- Lead management: on
- Quotes and estimates: on
- Sales pipeline: on
- Dispatch and routing: on
- Customer portal: on
- AI assistant: on
How it works
From how you work today to a system that runs it.
A project moves through four steps. Each one ends with something concrete you can review before the next begins.
- 01
Map how the business actually runs
A working session on how customers find you, book or request work, pay and come back.
You get
- Your services, prices, staff and rules written down
- The flows that cost you the most time today
- A scope for what to build first
- 02
Design the website and system around it
Pages and flows are designed for your customers and your day, not adapted from a template.
You get
- Site structure and page copy direction
- Designs for booking, quote or intake flows
- Admin and portal screens for your workflow
- 03
Build and connect
The website and system are built on the shared platform and connected to the tools you use.
You get
- Payments and deposits on your own account
- SMS and email messages written for your business
- Import of your existing customers and services
- 04
Launch and keep improving
Go live with a checklist, then adjust based on real bookings, questions and feedback.
You get
- Domain, redirects, analytics and search setup
- A walkthrough for you and your staff
- Changes as you learn what customers use
How support works
Clear prices: one-time setup, then monthly support.
We are a nonprofit, so your fees pay for the cloud services that run your system. Pick the setup that fits your business, then a monthly plan to keep it running. After our call you get a written plan that confirms each fee before any work starts.
One-time setup support
Website
$350
One-time · Live in up to 14 days
A fast, mobile-first website in your brand, so local customers can see what you offer and get in touch.
- Up to 6 pages, with the page text written for you
- Contact or quote request form, with spam protection
- Search-ready basics, Google Analytics and a privacy page
- Domain connected, launch checklist and a walkthrough
- Most common
Website and booking
$1,500–$3,500
One-time · Live in up to 21 days
Your website plus online booking, deposits and reminders, so customers can book and pay at any hour.
- Everything in Website
- Online booking, quote or intake flow, day and night
- Deposits and payments into your own Stripe account
- Text and email confirmations and reminders
- Your bookings view, plus a 60-minute training
Includes Google Business Profile setup and a data import of up to 5,000 records ($650 of add-ons, free)
Every feature in the Website and booking plan (PDF) Full business system
$5,500–$7,000
One-time · Live in up to 42 days
Bookings, customers and payments in one place, with a dashboard for you and a portal for your customers.
- Everything in Website and booking
- Admin dashboard, calendar and customer records
- Customer portal: visits, rebooking and payments
- Team logins with roles, follow-ups and review requests
- Leads, estimates and jobs for job-based work
Includes Google Business Profile setup and a data import of up to 1 million records ($950 of add-ons, free)
Every feature in the Full business system plan (PDF)
Founding client offer
Our first 5 Website clients get $199 of extras
We are new, and we want our first clients to have an easy start. The Website plan is still $350, with these added.
Nothing to start
The 20% start payment is paid with the design approval payment instead, so you pay nothing until you have seen your design.
Google Business Profile, free
Set up with your website, so you show up on Google Maps. Usually $150.
First month of Essentials, free
Hosting, security updates, form emails and analytics for your first month. Usually $49.
In return, we ask for a short quote about working with us and permission to show your site as an example of our work.
Claim a founding spotHow you pay for setup
You never pay the full amount up front. Every setup fee is paid in four parts, each due at a step of the project.
- 0120%
To start
When the contract is signed.
- 0230%
Design approved
When you approve the design and main pages.
- 0330%
Tested and working
After every feature has been tested.
- 0420%
Handover
After you receive everything we agreed on, with full access.
For example, the $350 Website is paid as $70, $105, $105 and $70. A $5,500 Full business system is paid as $1,100, $1,650, $1,650 and $1,100.
Monthly support, after launch
Essentials
$49 a month
For websites
- Hosting, SSL, backups and security updates
- Form emails and analytics
- Email support, reply within 2 business days
- Most common
Standard
$149 a month
For booking and payments
- 1,500 texts and 3,000 emails a month
- Next-gen security and a quarterly SEO check-up
- 4 social posts a month and up to 2 hours of changes
Growth
$349 a month
For full systems with AI
- AI receptionist, lead qualification and quote assistant
- 12 social posts a month and monthly SEO updates
- 5,000 texts, 10,000 emails and up to 5 hours of changes
Change plans or stop at the end of any month. Your domain (about $15 a year) is bought on your own card and stays yours, and card fees on customer payments are charged by your payment provider. Small updates after launch start at $25; larger work is $65 an hour, quoted first. Start a project to get a written plan for your business.
AI
AI that does real work.
Each assistant is connected to the business's services, hours and availability, so it can start a booking, a quote or a service request instead of just chatting.
AI receptionist
Understands requests like “a 90-minute massage Saturday afternoon”, checks real openings and starts the booking.
See it in Serenity House SpaLead qualification
Turns “my AC stopped cooling” into a structured request with service type, urgency and location.
See it in NorthStar HVACQuote assistant
Reads “3 bed, 2 bath, move-out clean” and prices it with the company's own rules, then shows its assumptions.
See it in PureHome CleaningReview replies
Drafts a reply to each new review in the business's tone. The owner edits and approves before anything is posted.
See it in The Gentleman's ClubMarketing drafts
Writes posts, captions and emails from the actual services and prices, ready to edit.
See it in Paw & PolishAI interprets requests. Your business rules decide prices, availability and policies.
Assistants hand structured requests to the same booking, quote and intake flows customers use, and those flows check the rules on the server.
Engineering
Built like software, not like a brochure.
The details that decide whether a system still holds up once real customers start using it.
Server-validated pricing
Totals, deposits and availability are recalculated on the server, so an edited request can't change what a customer pays.
Accessible and mobile-first
Designed at phone width first, with keyboard support, screen reader labels and touch targets sized for thumbs.
Fast static pages
Marketing pages are prerendered and ship little JavaScript, so they open quickly on a phone signal.
SEO-ready
Every indexable page has its own title, description, share preview, structured data and a place in the sitemap.
Secure handling of keys and customer data
API keys stay on the server, every input is validated and rate limited, and only the customer data a flow needs is collected.
Work with Root and Run
Want something like this for your business?
The website your customers see and the system behind it, set up with your own services, prices, staff and rules.