Fictional demoDental practiceHealthcare
BrightSmile Dental StudioFewer phone calls, complete paperwork before the visit
BrightSmile is a fictional dental practice. It shows how appointment requests and new patient intake move online while the front desk stays in control of the schedule.
Dental practice
Gentle, modern dentistry for the whole family.
- PreventiveNew patient exam and cleaning$265
- CosmeticWhitening consultationComplimentary
- Clear alignersClear aligner consultationComplimentary
Try the demo
Five connected views of one business. What you do in one shows up in the others.
- View WebsiteThe public website BrightSmile Dental Studio customers see, in its own brand.
- Request an appointmentTell us the reason for your visit and when works, and complete intake online.
- Patient portalUpcoming visits, forms, visit reminders and messages with the front desk.
- Admin DashboardAppointment requests to confirm, today's chairs, new patients and recall reminders.
- AI front deskAnswers questions about services, hours and insurance, and starts an appointment request.
Try this
- Request an appointment
Use the sample customer when the form offers it: the patient portal is signed in as that customer.
- See it in Requests
The admin dashboard already has it, next to the sample data.
- Open the Patient portal
The same record from the customer's side.
Everything you enter stays in this browser, and nothing is sent to a real business. Reset demo in the top bar restores the sample data.
The business problem
What changes for BrightSmile Dental Studio
Before
Without a system
- New patients call during business hours to request a visit.
- Paperwork is completed on a clipboard in the waiting room.
- Insurance details are collected at check-in and verified late.
- Recall reminders depend on someone pulling a list.
After
With the BrightSmile Dental Studio system
- Patients request a time online and the front desk confirms it.
- Intake and insurance details arrive before the first visit.
- Requests are organized by urgency and reason for visit.
- Recall and reminder messages go out on schedule.
Workflows
What the system handles
The flows this business depends on, built on the shared platform and set up for how it works.
- 01
Appointment requests
Reason for visit, preferred dentist and time windows. Staff confirm the exact slot.
- 02
New patient intake
Contact details, insurance information and visit history collected in a guided form.
- 03
Front desk dashboard
Pending requests, today's schedule by provider and patients who are due for recall.
- 04
Clearly a demo
A fictional practice with sample data only. No medical records are kept, and nothing here is a compliance claim.
12 modules
Modules included
Each module is part of the same platform. This business turns on the ones below; another business turns on a different set.
What customers use
The website and the flows customers go through themselves.
- WebsiteFast, SEO-ready marketing site with the brand's own look.
- Online bookingService, staff, date and time selection with live availability.
- Intake formsNew client and patient forms collected before the first visit.
- Customer portalCustomers manage bookings, payments and details themselves.
Running the day
Calendars, people, services and the work itself.
- StaffProfiles, services offered, schedules and performance.
- Service catalogServices, durations, prices, add-ons and online availability.
Customers and sales
Every customer and inquiry in one place, with follow-up.
- Customer CRMProfiles, history, notes, preferences and lifetime value.
- Review workflowRequest reviews after visits and respond with AI drafts.
- Marketing assistantPosts, captions, emails and promotions drafted from real services.
Automation and insight
Messages that send themselves, numbers the owner checks, and AI.
- SMS and email automationConfirmations, reminders, follow-ups and review requests.
- AnalyticsRevenue, bookings, conversion and staff utilization.
- AI assistantAnswers questions, qualifies leads and starts bookings using live business data.
Setup
How it's set up
BrightSmile Dental Studio isn't a one-off build. It's the shared platform set up for this business: its name, how customers start, its brand and the modules it runs on.
Runs on the same system
Other businesses that work the same way.
- Orthodontists
- Chiropractors
- Physical therapy
- Optometry
- Podiatry
- Acupuncture
Different business, same idea? Tell us how yours works.
- Customers start with
- Request an appointment
- Portal
- Patient portal
- Assistant
- AI front desk
- Brand colors
- Its own palette
Built by Root and Run
Want something like this for your business?
A website and system like this one, set up for your dental business with your own services, prices, staff and rules.